Everybody knows a BAD BOI and everyone secretly wants to be like him. Boring, introverted and a safe-player he is not. Cheeky, playful and charming he is. He winks and he grins. He is the guy that the girls stare at from the corner of their eyes; the guy that girls talk about. Everyone remembers that guy who played the naughtiest pranks in the class, the guy who always got the best girl at the party and that guy is the BAD BOI. He is everything his name suggests and more.

BAD BOI is an exclusive range of deodorants that help a man activate the game changer in him.

BAD BOI comes in 6 variants – Rave, Envy, Ace, Affair, Edge and Dash.